Challenge
The client’s revenue had become stagnant over the past few years as margins were eroding due to increased pricing pressure from competition
Transform was requested to provide a mechanism to drive value innovation for the penetration of an existing “self-service” market
Approach
Utilizing our approach for driving value innovation, the client’s senior management team was lead through the process of generating ideas, formulating strategies and implementing teams to drive cost out of the business and service innovation through to the target customers
This simultaneous initiative for driving cost out from the bottom up and innovation in service from the top down, created an almost irrefutable value for its target market
Results
Business Strategy and model to drive profitable growth through market penetration
Framework for future strategic growth initiatives